Master the art of strategic storytelling
Develop in-demand design thinking skills that enable you to create compelling, consumer-focused stories that resonate in today’s dynamic communications landscape—all while experiencing academic excellence at an extraordinary value.
In the Master of Arts in Marketing Communication program, you’ll gain the mindset, skill set, and tool set, to design impactful campaign strategies, craft meaningful content for targeted audiences, analyze data to make meaning, and measure success.
Our alumni are among the most forward-thinking professionals in their fields, working at Fortune 500 companies and top advertising agencies using their cutting-edge knowledge and creativity to drive change. SBU also is one of just four schools in the nation offering ACEJMC-accredited online graduate programs.
Our innovative program design will allow you to master the following concepts crucial for today’s innovative communications professionals:
- Conceptual thinking – Tap into creative thinking to develop original ideas for traditional and digital media content and empathetic consumer experiences.
- Strategic thinking – Identify communication problems, create strategic campaign plans and use data analytics to measure content marketing campaign goals.
- Visual & written communication – Create engaging, integrated content and visuals across all major media platforms that demonstrate an understanding of diverse audiences and messages.
- Professional readiness – Develop a deeper understanding of global business topics through the lens of ethical decision making, gaining experience creating and presenting a formal communication plan.
- Emphasis on integrity – Connect with diverse audiences while embodying empathy, ethical principles and freedom of expression.
The Master's in Marketing Communication at St. Bonaventure University is designed for students from diverse undergraduate backgrounds. Our curriculum is thoughtfully crafted to mirror the real-world intersection of information, data, and visual rich communication, preparing you to become a storyteller and marketing experience creator of the future.
The Jandoli School is accredited by ACEJMC
St. Bonaventure’s School of Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).
When you graduate from an ACEJMC-accredited program you can be assured that your program adheres to the highest standards, including in areas such as curriculum, diversity and inclusion, full-time and part-time faculty and learning outcomes.
As an accredited school, we are:
- one of only 19 private university communication schools to be so accredited
- one of just four offering accredited online graduate programs.